This morning I attended a two-hour digital marketing training with RevLocal and Google. If you're interested in keeping up to date with digital trends, I would highly recommend connecting with RevLocal to find out about its next training. This was one of the best events on the topic that I have attended this year. The room was full of marketing leaders and the knowledge learned was well worth the time away from the office--always a plus in my book!
Here are just a few take aways from the training.
1. It's more important now than ever to make sure you have a mobile-friendly website. How do you do that? Well, there's actually a free tool that will tell you the exact percentage of mobile friendliness. (Remember Marketing tested out as 100 percent mobile friendly. Phew!)
2. Videos are the future, and video ads are now much easier to create through YouTube Director. Look for a fun video featuring yours truly coming soon. Downloading now! (Currently only available for iPhones.)
3. Lastly, according to the experts at RevLocal, a great digital marketing strategy makes you a Sniper Kitty (see below). This was my favorite laugh of the day!
That's all for meow! Thanks for reading.